The words ‘brand’ and ‘branding’ are often used interchangeably, and though they are interrelated they have very distinct meanings. Here I define the meanings of each, and provide an overview of branding for small business.
Our history is written in ink. Literally. Using ink we have recorded events, knowledge and stories for thousands of years.
Colours impact our emotions and perceptions. These impacts need to be considered when choosing brand colours.
At the heart of a strong business brand is an identifiable logo. Developing a logo requires creativity, research, thought and considerable work
Overusing and inconsistently using capital letters can decrease readability, which impacts communication and engagement. These guidelines will help you avoid committing any capital offences!
I am surprised and dismayed at how regularly I see poor grammar, spelling mistakes and typos in business social media posts. And not just one-off errors, but multiple mistakes.
Having a defined brand personality differentiates your business brand from other brands and helps you to stand out and break through the clutter.
Notes on innovation and adaptability from Small Business BIG Ideas.
There are various acceptable ways to write times, the key is to be consistent with the style you choose.
There is a correct way to write dates. A way that clearly communicates, is logical and visually clean.
Using dashes correctly and consistently can add to the professionalism of your business writing. Here is a quick lesson on how to use dashes correctly, and how to create them.
A brand is a valuable asset. It must be carefully crafted to appropriately represent a business and to resonate with the right people
Quality profile photos are an important part of your personal brand. Your headshot should reflect your professionalism and personality.
A project to improve their visual identity and its consistency across the globe.
A writing style guide is an important tool in your organisation’s branding kit. Written consistency is just as important as visual consistency for a strong brand.
The start of the New Year is the perfect time to check the health of your brand, and set your business up for success.
Your business’s brand is a valuable asset, and it must be carefully maintained. Which means consistency in all visual representations of your business.
A quality profile photo is an important part of your professional visual identity. Your headshot should reflect your professionalism and personality.