logos & branding
Your business brand is a valuable asset. It must be carefully crafted to appropriately represent and differentiate your business, and to resonate with the right people. Authenticity, clarity and consistency are crucial.
Branding services I offer include:
brand strategy, positioning and personality
designing logos and visual identity
developing brand voice, taglines and key messages
a branding health check.
Brand strategy, positioning and personality
Brand positioning is about defining how you want your customers to perceive your brand in the marketplace. It’s about determining what is distinctive about your business, and how you are different to competing brands.
Defining your positioning helps you to be clear about what your business does and who you do it for.
Brand personality links to this. Your brand personality guides the way you express and portray your brand – how it speaks, behaves and looks. It helps to ensure your brand is presented consistently.
I can help you to define your brand positioning and personality, ensuring alignment with your vision and values. Then you will be ready to develop your brand voice and visual identity, and to plan your marketing activities.
Logo and visual identity design
If your business needs a new logo and visual identity I can design one for you. Or if you already have a logo, I can revamp it, or build on what you have to develop a cohesive visual identity and re-energise your brand.
Whatever your requirements, I’ll take the time to understand your business – your vision, values, positioning, personality and products/services. As well as who your customers are. We’ll discuss your ideas, preferences and dislikes. And I’ll research your business category and competitors, before creating concepts.
Once your logo and visual identity has been created I can design branded collateral such as business cards, letterhead and presentation templates, social media banners, email signatures and more.
You might like to read my article explaining each step of the logo design process (and the value of engaging a professional designer!).
Get in touch if you want to chat or obtain a quote.
How you express your brand personality in words is as important as how it looks. Brand voice includes the words you use or avoid, phrasing, and writing style and tone. For example, is your brand voice more formal or chatty, calm or lively, detached or warm?
I can help you develop an effective and consistent brand voice aligned with your business personality, and create a tagline and key messages for your business. I can then document all of this and more in a comprehensive writing style guide.
Tagline and key messages
A good business tagline helps position your business. It can clarify what you do or express an important or unique brand attribute. It can help people recognise and remember your business.
Key messages need to be consistent, clear and repeated often. The same as the visual aspects of your brand.
Your tagline and key messages can change and evolve over time as your business changes.
Writing style guide
A writing style guide is an important tool in your business branding kit. It outlines language style and tone, key messages, keywords and phrases, and also details your preferred editorial choices for capitalisation, spelling, how dates and numbers are written and more. Editorial consistency adds to the professionalism of your business writing.
Branding health check
To gauge the quality and consistency of your current branding, and for tips and insights to improve it, I offer a branding health check service.
In this desktop audit I review your website, social media and marketing materials, looking at your brand voice and visual identity. I review the quality and consistency of your logo, graphics, grammar, style, key messages and more. You receive a written report with ratings and recommendations.