Does your brand have a visual style guide?
Your business’s brand is a valuable asset, and it must be carefully maintained. Which means consistency in all visual representations of your business.
A visual style guide is a valuable document that helps ensure the consistency of your brand. And it will save you time briefing designers.
A visual style guide can give instructions on how to use your logo correctly and how sub-brands/co-brands fit within the brand architecture. It specifies the corporate colours for print and online, details fonts, and shows the preferred style of imagery and graphics. It links to your writing style guide (but that’s another story).
Contact me if you want to discuss developing a visual style guide for your business brand.