marketing & communication
Being seen and heard in today’s cluttered marketplace requires well-executed, strategic marketing and communication activities. With professional marketing and communication support you can strengthen your business and ensure you connect with the right people in the right way.
Maybury Ink can help you with:
planning and implementing strategy
graphic design services
writing and editing.
Strategy and planning
Strategic planning of your marketing and communication activities ensures efficient and effective use of your resources. And who doesn’t want more bang for their buck?
A marketing and communication strategy can help to:
plan your marketing and communication activities for the year
launch your business or a new product or service
raise your profile or refine your image
promote your activities or your products/services
resolve communication issues, or
build relationships with customers and stakeholders.
Developing a strategic plan means understanding your current situation and customers; determining goals and measureable objectives and then setting the strategies and tactics to achieve them. It’s important to measure and evaluate your plan and make sure it’s working, and modify it as necessary.
Planning also helps you to effectively target the right audience, and present a consistent message. Whether it’s an integrated marketing and communication plan, advertising campaign, PR (public relations) strategy or social media plan.
I can help you to with planning and strategy and also help you to implement the plan. To discuss your strategy and planning needs, please get in touch.
Graphic design enhances communication. Good design is visually appealing and compelling, attracts attention, creates a good impression and supports communication of your message.
Whether you need ongoing design support or a one-off flyer, I can help.
With my editing and proofreading skills I can ensure your marketing materials not only look great, but also read well.
I design digital and print materials including:
stationery – business cards, notecards, notepads, letterheads
promotional materials – flyers, ads, posters, information kits, branded merchandise
publications – booklets, reports, newsletters, case studies
branded templates so you can create electronic letters, reports and presentations
graphics for email signatures, social media, system software such as invoicing, and more.
Writing and editing
The importance of quality writing in all business communication cannot be overstated. It’s crucial in presenting your business as professional and trustworthy. When business writing is poor, it negatively impacts your reputation. And that’s not how you want to differentiate your brand.
Good writing is clear, concise and easy to understand. It shouldn’t be obscured by jargon or poor grammar. A business voice needs to be consistent and distinctive, and engage your audience.
Maybury Ink’s professional writing services include:
developing taglines and key messages
writing blog posts and newsletter articles
creating website content
writing copy for business documents or marketing and promotional materials
editing and proofreading (short pieces or large reports)
developing media releases and editorial copy