Top 5 tips for business creativity in lockdown

Lockdowns are difficult, but there are opportunities to remain creative. Read my top 5 tips for business creativity in lockdown.

Nichole Maybury10 September 2021

How and why to give your Christmas branding a touch of Aussie style

Tips on how to give your Christmas branding a touch of Aussie style. Using colour, icons and your imagination to create something unique.

Nichole Maybury20 November 2020

What is a branding style guide and do I really need one?

I am often asked by prospective clients ‘What is a branding style guide and do really I need one?’ The short answer is it’s an essential reference to keep your branding consistent.

Nichole Maybury11 October 2020branding style guide, brand identity, visual style guide, brand voice

Review your customer touchpoints and customer experience

When making significant changes to your business (or if you’ve never done it before!), reviewing your customer touchpoints and customer experience is a must.

Nichole Maybury19 September 2020

7 reasons why good design is good business

Many small business owners see professional design services as an unnecessary expense, rather than an investment that adds value. In today’s market, quality design is an essential part of good business strategy.

Nichole Maybury3 July 2020

Top 5 tips for branding and promotion during COVID-19

It is difficult to know how to handle your small business branding and promotion during the pandemic. Read my top five tips to help you navigate the storm and decide what will work for your business.

Nichole Maybury11 May 2020branding, covid, promotion, branding and promotion, small business

Reasons to rebrand your small business (or not!)

Are you considering using this enforced slow down as an opportunity to rebrand your small business? Before you decide to go ahead, consider the reason you are rebranding, and if it’s actually worth doing.

Nichole Maybury7 April 2020small business, rebrand, brand refresh

Ditch the buzzwords and jargon in your business writing

Buzzwords and jargon contaminate business writing, and they disrupt communication. Jargon is alienating. Buzzwords quickly become tired, overused and meaningless. Ditch them in your business writing.

Nichole Maybury8 November 2019buzzwords, jargon, plain english, communication, small business

What’s in a name? Tips for naming your small business

To develop a strong brand you need the right business name. Here are my tips for naming or renaming your business.

Nichole Maybury5 October 2019small business, business name

What is a favicon and how can it help your brand?

Favicons have regained attention recently thanks to Google, and they were a topic of much discussion at a recent website workshop I attended, so I thought I’d address a few key questions about favicons and branding.

Nichole Maybury25 June 2019favicon

Headshot photo shoot tips: all you need to know to prepare

I have pulled together everything you need to know to prepare for your photo shoot with me and understand the process.

Nichole Maybury30 March 2019

What is a brand and branding?

The words ‘brand’ and ‘branding’ are often used interchangeably, and though they are interrelated they have very distinct meanings. Here I define the meanings of each, and provide an overview of branding for small business.

The fascinating history of ink and communication

Our history is written in ink. Literally. Using ink we have recorded events, knowledge and stories for thousands of years.

Meirav Dulberg28 October 2018

How to use infographics for digital marketing

How to use infographics in your business, tips and considerations.

Nichole Maybury13 September 2018

A quick guide to colour psychology and branding

Colours impact our emotions and perceptions. These impacts need to be considered when choosing brand colours.

Meirav Dulberg30 July 2018

All logos are not created equal

At the heart of a strong business brand is an identifiable logo. Developing a logo requires creativity, research, thought and considerable work

Nichole Maybury5 June 2018

Capital offence: the rules for using capital letters

Overusing and inconsistently using capital letters can decrease readability, which impacts communication and engagement. These guidelines will help you avoid committing any capital offences!

Nichole Maybury27 February 2018

Brand impacts: poor grammar and spelling in social media

I am surprised and dismayed at how regularly I see poor grammar, spelling mistakes and typos in business social media posts. And not just one-off errors, but multiple mistakes.

Nichole Maybury15 November 2017