Transforming Health Hub

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Project outline

Transforming Health Hub helps people with fearless eating and body love. They uniquely combine mindful eating, coaching and functional nutrition services. Their values include love, freedom, connection, fun and positivity.

Katie and Georgie had clear ideas on their brand essence, colour direction, visual imagery, look and feel. We explored iconography including butterflies, yin and yang, and hearts. Flowing and free were important guidelines for the concepts.

In the end the hand-drawn, dynamic butterfly coloured half purple and half yellow, representing the opposing forces of yin and yang, was chosen.

It’s so exciting to see Transforming Health Hub take flight.

Find out more about about them on their website.

The whole concept looks exactly like what was in my head, but better!
— Georgie Mahmoud, Transforming Health Hub